SNSD Hyoyeon by Philipp Plein

Luxury brand Philipp Plein has just opened its ninth store in Seoul. As usual, idols were spotted at the launching event. This time, Girls’ Generation‘s Hyoyeon was one of the guests. Rocking a new, striking pink hairstyle, Hyoyeon was photographed wearing the brand’s latest collection.

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Following a classic punk rock style, the predominant materials in Phillip Plein’s line are leather, studs and patches. And, of course, skulls, skulls and more skulls. The highlight is the leather jacket, which is only available in white at the brand’s e-shop. Still, there are plenty of hard rock designs to choose from. Plein managed to combine punk spirit and high fashion, and this season’s collection was the result!


Leather Jacket Rocky Day ($8100); Pochette Chained ($1330); Boots Judgement ($1815)

(SNSD Mexico [1], Philipp Plein official facebook [1]) 

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