Make Up Brand: Pony Effect


Did you know that CL‘s make up artist has just launched her first line of cosmetics? As she is professionally referred to as “Pony”, her brand will be called Pony Effect.

Her first line is called That Girl, and it consists of lipsticks, nail polishes, eyeshadow and a palette designed specifically for contouring. The colors are powerful and mostly follow a red-violet trend. While modeling the line, Pony shows that the brand’s spirit is feminine and glamourous, and, above all, trendy. You can check out the teaser here. And don’t forget to have a look at the links to the e-shop below to see all the available colors for every product!


That Girl Outfit Lipstick SPF14 ($19)

That Girl Illusion Nail Lacquer ($14)

That Girl Fever Shadow Palette ($36)

That Girl Luminous Contouring Palette ($28)

Pony Effect’s That Girl collection is also available for US shoppers at MEMEBOX!

(Vogue Korea [1]) 

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