Fila x B1A4 Back to School

It’s time to go back to school! And sneaker brand Fila has a present for all of us… A complete campaign featuring the five members of B1A4! This new line of sneakers and backpacks, under the title Fila x B1A4 Back to School, follows two opposite concepts:

One described with the words “school,” “study,” “day” and  “in”

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Another described with the words “street,” “play,” “night” and “out”

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With these two concepts, Fila has created a whole campaign in which Gongchan, CNU, Jinyoung, Baro and Sandeul switch from school to street to show all the new products. You can check out the video for the campaign at FilaKorea’s Youtube Channel here. The Italian sneaker brand has also created a minisite in which every member’s favorite products are displayed, along with a diary and some other features, here.

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(FilaKorea [1] Fila [1])

 

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