Seoul Fashion Week: Steve J & Yoni P S/S 2014


The designing duo Steve J & Yoni P is one of Korea’s top domestic fashion labels. The pair have famous friends like Hyori and actress Gong Hyo Jin who always show their support for the brand, which helps to increase their popularity. Their shows during Seoul Fashion Week always bring in a large number of stars and this season’s show is no different with members of several top K-pop groups being in attendance for the event held on October 21.

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Victoria from f(x) has already made one appearance so far during Seoul Fashion Week when she attended the KYE S/S 2014 show. For Steve J & Yoni P’s S/S 2014 show, Victoria was wearing several pieces from the brands Fall/Winter 2013 collection. This includes a No Chaos No Love mesh blouse ($139) and Needle-punched check flair skirt ($375) which is reminiscent of the plaid Pushbutton outfits worn by f(x) for ‘Rum Pum Pum Pum’ promotions. She accessorized with a Classic Meet Punk patent check clutch ($186) black sock with white stripes and logo ($N/A).

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The sub-unit Trouble Maker stepped out in matching coats from the F/W 2013 collection for this event. Hyuna wore a double-breasted check coat ($685) that is plaid on top and fades into black. She also wore the same Needle-punched flair skirt as Victoria and carried a Punk is not Dead patent check clutch ($186). Hyunseung wore the men’s version of the double-breasted plaid coat ($N/A) that is black on top with a plaid bottom.

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Sistar has previously worn Steve J & Yoni P during their ‘Loving U’ promotions, so two of the girl group’s members attended this show in support of the label. Once again, the Fall/Winter 2013 collection was worn, with Hyorin in a Herringbone pattern beaded denim jacket ($363) over an S mesh unbalanced dress ($186). Soyu wore the grey and pink Let Them Speak knit top ($224) and matching herringbone pattern skirt ($205). Both girls were also wearing shoes from Korean brand Reike Nen, who were sponsers of the Spring/Summer 2014 show. Soyu wore derby shoe lace boots ($327) and Hyorin was in double monk strap sandle heels ($346).

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In the past, KARA‘s Jiyoung has attended Steve J & Yoni P shows during Seoul Fashion Week, so it wasn’t surprising to see her turn up for this one as well. Her Crown skull oversized knit sweater ($346) was worn over the same S mesh unbalanced dress as Hyorin. She carried a Steveyoni Black Patent Clutch ($205) that features the brand’s logo in jeweled studs.

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Actress Honey Lee is also a regular in the front row of Steve J & Yoni P shows. For this event, she wore the matching Double faced two-tone knit sweater ($281) Double faced two-tone ruffled skirt ($253) which are perfect for the Halloween season considering the black and bright orange color scheme. She finished of the look with a Steveyoni X Joy Kim Round Fedora ($253) and the same  Classic Meet Punk patent check clutch carried by Victoria.

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Yoni P’s best friend is singer Hyori, who is always a fixture at the brand’s fashion shows. However, this season’s show happens to fall during Hyori’s European honeymoon. Since she mentored the girl group SPICA on her variety program, ‘Hyori X Unni,’ a few of the members attended the show instead. Kim Boa wore a Black herringbone dress ($N/A) with a Lace-trimmed Denim jacket ($347), while Kim Bohyung could be seen in a Herringbone-printed flair denim dress ($299) beaded shirt collar ($120).

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Other attendees who wore various items from Steve J & Yoni P’s Fall/Winter 2013 collection include 2AM‘s JoKwon, singer John Park, acting couple Lee Chun Hee and Jeon Hye Jin, actresses Choi Kang Hee and Uhm Jung Hwa and finally model/broadcaster Jang Yoon Ju.

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Famously considered Korea’s top fashionista, actress Gong Hyojin showed up for this event wearing items from the new collection being shown. Like many of the runway models, she also carried a skateboard from the Style Board Shop. Actress Yoon Seung Ah was also wearing items from the Spring/Summer 2014 Collection being shown. This collection featured lots of  skirts, pastels and sheer fabrics which make you wish we could fast forward through winter. Check out some of the looks from the runway!


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(Photo Credits:, as marked) 

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