Idols attend launch party for Tommy Hilfiger “Surf Shack”

20130529_kfashionista_snsd Tommy Hilfiger held a launch party this week at their Korean flagship store in Myeongdong, the shopping district of Seoul. The event was to celebrate the casual brand’s new “Surf Shack” summer capsule collection, and several K-pop stars showed up for the festivities. Of course, all of the attendees represented the label by wearing some of their items — check out who was there and what they wore!

Sooyoung and Seohyun appeared on behalf of their group SNSD, and they looked lovely in coordinated white and denim ensembles. Sooyoung, who is currently starring in the new drama Dating Agency; Cyrano was stylish in a pair of  “Sophie” super slim fit jeans ($140) and a white “June” v-neck tee ($65) that she dressed up with a white “Rasida” blazer ($349) and midnight blue “Emery” espadrilles ($116). Seohyun went for a youthful, feminine style, wearing a sleeveless white “Richmond” blouse ($123) that has a sweet eyelet pattern with a  denim “Fritz” skirt ($145). She rounds out the look with a pair of tan “Emery” espadrilles ($116). The two were named the new muses of Tommy Hilfiger Denim earlier this year, a position previously held by Sohee of the Wonder Girls.

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Fellow SM artists Jonghyun and Taemin of SHINee were also present at the event, and showed off their own Tommy Hilfiger threads. Bleach-blond Jonghyun kept it simple with a red and white striped polo ($86) which he wore with distressed jeans and Nike Air Jordan XI Retro BRED sneakers ($220). Taemin, on the other hand, went for a more memorable look. He started with a rather plain linen pocket shirt ($148) and white “Brooklyn” shorts ($116), but through in a mix of accessories from a newsboy cap and bright green belt to a neckerchief and striped knee high socks for a style that can only be described as Boy Scout-chic!

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Another male K-pop star in attendance was Jinwoon of 2AM. The ballad singer dressed up a bit in a “Cuypers” blazer ($451) and dark navy “Kevin-brooks” slacks ($180). The young star kept the look hip though, incorporating a polo with nautical-themed embroidery ($122) and sky blue loafers.

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All four members of Girl’s Day showed up for the soiree, and the styles they wore varied widely. Maknae Minah wore the brand’s “Hattie” polka dot cardigan ($129) and Sojin turned heads in a tiny pair of American flag printed denim shorts ($160). Hyeri wore a sleeveless light-wash denim dress ($155) and Yura sported a casual “Precious” printed tee ($65) with the phrase “Do What You Love” printed on it.

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Other Korean stars who attended this event include Lee Hyun Woo, Park Soo Jin, Lee Chun hee, Yun Si Yun, Yung Gyu Woon and Yun Soyi

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