BoA Represents Korean Designers in “The Shadow” MV

BoA, the reigning Queen of K-pop, made her return to the scene this summer with the new album Only One. To promote this release, she has appeared on music programs singing the title track “Only One” as well as another song, “The Shadow,” during her initial comeback stages.

Last week, SM released the MV for “The Shadow”, a dance heavy video that  has somewhat of an introspective feel as BoA observes herself several times throughout. In the opening and closing scenes, BoA sits on a tree trunk in the middle of nowhere, wearing a grandiose gown. The exaggerated length and bold floral pattern make for a visually stunning presence in the video.

The dress is a piece from Korean designer Kwak Hyun Joo‘s 2012 Spring/Summer collection. With the Korean market so saturated with foreign luxury brands, seeing a homegrown label on such a prominent Korean celebrity like BoA is definitely a welcome change of pace for the domestic fashion scene.

boa the shadow mv dress kwak hyun joo 2012 ss kpop fashion boa the shadow mv dress kwak hyun joo 2012 ss kpop fashion
Check out BoA album Only One featuring “The Shadow” now on iTunes!

(SM Entertainment [1], Kwak Hyun Joo [1]) 

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